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Bob Explains His 1977- Using the force, 101:
Being told, "may the force be with you" at any moment, by anyone, can certainly make someone feel like they can do anything. When Lay's potato chips challenged the world with their slogan, "betcha' can't have just one," Bob knew it was time to use the force. Bob explains that he took their challenge personally, but, it was too bad he could never prove them wrong. He remembers having the force alright, the force to eat every single chip, shake the bag directly into his mouth, and wipe his fingers on his pants. Touché Lay's, touché.