Target Honors CBGB in NYC East Village Store Opening with "TRGT" Awning

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Target Honors CBGB in NYC East Village Store Opening with "TRGT" Awning

The legendary CBGB club that became famous for giving the likes of 70’s punk idols The Ramones, Talking Heads, Patti Smith and more their starts, closed its doors in NYC’s East Village back in 2006. But, this weekend, Target paid a very special tribute to the venue during its East Village store opening, with a remake of the iconic white CBGB awning, only changing the four red letters to “TRGT.” Also included were “band”-themed goods for sale, like Band-Aids and exercise bands, plus a novelty Battle of the Bands stage and Target bass guitar. Would the 70’s punk community have approved of Big-Business America remaking their sanctuary for publicity? Maybe, maybe not. Either way, props to Target for paying homage to a historic and celebrated icon of New York’s punk scene.  

 

See pictures of the pop-up exhibit:


 

Photo Credit: Getty Images

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